Let’s be real — a website should work before it tries to look cool. People don’t come for fancy gradients — they come to do something. I make sure they can.

Every layout I build starts from real goals and use cases, not trends. Sometimes it’s a small landing page, sometimes a full site — doesn’t matter. It’s about making things feel natural to use, even if you can’t explain why.

I test stuff a lot. Shift things around. Throw some out and start over. It’s rarely perfect from the first go, and that’s fine. That’s how real design happens.

In the end, your site won’t just “exist” on the web. It’ll work. It’ll carry weight.